These days, your audience’s first impression of your business is based almost exclusively on your website, so redesigning your website isn’t a task to take lightly. It requires a good deal of thought, time, and potentially money, but the upside can be enormous.
It’s important to note here that “redesign” doesn’t necessarily mean you need to change every single one of your branding and graphic design elements. In fact, redesigns can just entail making functional modifications that help your website work better and assist you in reaching your marketing goals.
While you can find many excellent reasons not to revamp your site, here are six great reasons why you should get your redesign plans off the ground.
You aren’t getting the results you want.
Is your website gorgeous, functional, and pixel-perfect? Excellent! However, if you still aren’t getting the results you want, then it’s time to redesign.
Does your call-to-action convert visitors into leads and customers?
Do your landing pages inspire people to learn more by digging deeper, or are they simply aesthetically pleasing pages that convey little value?
Is your site have too much text or filled with corporate jargon?
Does your site’s look and feel match your company’s voice and speak directly to your target audience?
Your website just doesn’t work.
This might seem obvious, but you’ve probably stumbled on websites every now and then that are dysfunctional or simply just don’t work as they should. Your site might not be on that level, but it might still not be as user-friendly as it could be. There can be elements of a site that aren’t effective and you may not realise they’re making your site less effective.
Can a visitor readily find the most basic things on your site, such as contact information?
Is your site navigation confusing?
Is your important content hidden?
Are your product and service offers completely up to date?
Your site isn’t responsive.
More than 58% of all web traffic comes from mobile devices. If your site isn’t responsive yet, the chances you’re losing leads and maybe even customers are high. Mobile users have made it clear they want to have a great user experience on their devices, the same ones they have on desktops, so this should be a top priority for your business if it hasn’t already been made one.
You want to incorporate a better content strategy.
Having fantastic content on your site can improve everything from customer retention to SEO, and with continuing changes to the algorithms of search engines, you’d be smart to implement a solid content plan. That said, quality content is useless if your visitors can’t readily find it.
So, if you’re planning to make some big changes to your content strategy, a web redesign may be the answer. That way, your content is easily findable (and your leads database will grow the way you want it to).
Can your customers easily find your content?
Does your content incorporate strong calls to action?
Can the search engines find and index your content?
Your competitors changed their site.
Obviously, you don’t need to give your site an overhaul every time one of your competitors changes theirs. Having said that, if they make changes that improve their rankings substantially and end up pushing you down in searches, it’s likely time to make some alterations to your site.
If you spend some time on a competitor’s site and realise it could meet your goals far better than your own site does, it’s time to roll up your sleeves and get busy. Maintaining an edge in search shouldn’t be your only goal, but if you’re not near the top of results because competing business is keeping you from there, analyse what SEO adjustments you can make to your site.
Your third-party tools are outdated.
If your site is like most out there, you’ve embedded third-party tools that improve its functionality. But, if some (or all) of these tools on your site aren’t up to modern functionality standards, you’re best off updating them.
How are these third-party tools working?
Are they slowing your site speed down?
Are new and improved versions now available?
Nothing drives customers away like third party tools that are outdated in terms of function or design or just don’t work correctly, so make the move to more modern ones that’ll not only appeal to your visitors, but also turn them into leads.
Identifying with one of the scenarios above shouldn’t cause you to go into panic mode and dive deep into a redesign, but realising a few hit close to home might mean it’s time to get cracking on a new design.
Your website is meant to bring you business. If it’s not doing that, it’s time to determine why not and make necessary changes.
We offer funding of up to £2800 for your website redesign and development, call us on 0191 2904132 or email us for more information.